The Primary Opportunity Existing for Startups in Fragmented Industries Is

question 61

Multiple Choice

The primary opportunity existing for startups in fragmented industries is to ________.

• A) pursue a niche strategy, which focuses on a narrow segment of the industry that might be encouraged to grow through product or process innovation
• B) win customers by placing an emphasis on service and process innovation
• C) capture a first-mover advantage
• D) pursue a cost reduction strategy, which is accomplished through achieving lower costs than industry incumbents through process innovation
• E) consolidate the industry and establish industry leadership as a result of doing so

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Definitions:

Sensation

The process by which sensory receptors and the nervous system receive and represent stimuli from the environment.

Perception

The process of organizing and interpreting sensory information to make it meaningful.

Absolute Threshold

The minimum stimulus intensity required to detect a stimulus or produce a sensory response in at least 50% of trials, indicating the limits of human sensory perception.

Difference Threshold

The smallest amount of change between two stimuli that a person can detect 50% of the time, also known as the just noticeable difference (JND).