The Primary Opportunity Existing for Startups in Fragmented Industries Is

question 61

Multiple Choice

The primary opportunity existing for startups in fragmented industries is to ________.

• A) pursue a niche strategy, which focuses on a narrow segment of the industry that might be encouraged to grow through product or process innovation
• B) win customers by placing an emphasis on service and process innovation
• C) capture a first-mover advantage
• D) pursue a cost reduction strategy, which is accomplished through achieving lower costs than industry incumbents through process innovation
• E) consolidate the industry and establish industry leadership as a result of doing so

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Definitions:

Terror Management Theory

A psychological concept proposing that humans have distress and anxiety related to the awareness of mortality, which they cope with through cultural beliefs and values.

Symbolic Immortality

This concept pertains to the psychological mechanism by which individuals derive a sense of lasting significance and purpose through affiliation with enduring aspects of culture and society.

Origin And Meaning

The source or beginning of something and the significance it carries or represents.

Worldview Defense

The tendency to derogate those who violate important cultural ideals and to venerate those who uphold them.