According to the Textbook, the First Step in a Competitor

question 37

Multiple Choice

According to the textbook, the first step in a competitor analysis is to ________.

• A) develop a marketing plan
• B) develop the strategic plan
• C) study the strength of the industry
• D) study the external environment
• E) determine who the competition is

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Definitions:

Disinhibition

The reduction or removal of inhibition, resulting in an increase in previously suppressed behaviors or actions.

Sensitization

An increased response to a stimulus following repeated exposure, usually associated with adverse or noxious stimuli.

Habituation

A learning process where an organism reduces its responsiveness to a non-threatening stimulus over time through repeated encounters.

Stimuli

External or internal events that elicit a response from an organism.