The Savvy Entrepreneurial Firm Feature in Chapter 6 Focuses on Three

question 71

Multiple Choice

The Savvy Entrepreneurial Firm feature in Chapter 6 focuses on three business model innovators: SunEdison, Red Hat, and Cater Internal Medicine. What is SunEdison's business model innovation?

• A) to build solar energy platforms in the ocean
• B) Make solar energy a service rather than a product.
• C) Sell solar energy equipment in "kits" that consumers can install themselves.
• D) Create solar energy "farms" in rural areas and create a new category of "farmers."
• E) Build large solar energy arrays on the outskirts of cities to provide for a sizeable portion of their energy needs.