The What Went Wrong? Feature in Chapter 6 Focuses on IContact

question 47

Multiple Choice

The What Went Wrong? feature in Chapter 6 focuses on iContact, a company that set out of build a mobile social network. iContact failed because:

• A) it couldn't find a way to distribute its product
• B) it couldn't motivate its suppliers or customers to participate at a sufficient scale to make the business profitable
• C) of a complete misread of its customers
• D) of utterly unsound economics
• E) it didn't have a coherent core strategy

---

Definitions:

Phenomenologists

Researchers who study human consciousness and the way individuals experience and interpret the world around them, emphasizing subjective experiences.

Positivist View

A perspective in sociology and criminology that emphasizes the application of scientific methods and techniques to the study of human behavior, often focusing on the causes of crime and the nature of criminals.

Deviance

Behaviors or actions that diverge from the societal norms or values, which may be perceived as violating expected rules or conduct.

Goffman's Concept

Theories and ideas proposed by sociologist Erving Goffman, primarily focusing on social interaction and the presentation of self in everyday life.