Jennifer Barnes Has Just Finished Writing a Business Plan for a Startup

question 31

Multiple Choice

Jennifer Barnes has just finished writing a business plan for a startup in the medical products industry. She has now reached the point where she needs to develop a plan for how her firm will compete, use its resources, structure its relationships, interface with customers, and create value to sustain itself on the basis of the profits it earns. Jennifer needs to establish her firm's:

• A) tactical plan
• B) feasibility plan
• C) business model
• D) business template
• E) operating plan

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Definitions:

AFC Curve

The Average Fixed Cost curve, depicting how the fixed costs of production spread over different quantities of output affect the total cost per unit.

MC Curve

The Marginal Cost curve, representing the increase in total cost incurred from producing one additional unit of a good or service.

AVC Curve

The graph that represents the average variable cost per unit of output at different levels of production.

Variable Cost

Costs that change in proportion to the level of output or activity, such as materials and labor used in production.