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Regulatory Focus Theory
The theory proposing that individuals regulate their behavior via two distinct systems: promotion focus (pursuit of goals and aspirations) and prevention focus (avoidance of negative outcomes).
Elaboration Likelihood Model
A theory in social psychology that explains the different ways people process persuasive messages, either through careful thought and evaluation or more automatic responses.
Promotion Focus
A general tendency to think and act in ways oriented toward the approach of positive outcomes.
Maintenance Motivation
The drive to continue engaging in behaviors that uphold established habits, goals, or standards over time.
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