Unigo, the Company Profiled in the Opening Feature for Chapter

question 3

Multiple Choice

Unigo, the company profiled in the opening feature for Chapter 9, is an online college guide. One attribute that Unigo's founder, Jordan Goldman, has that has served him well in building Unigo is:

• A) he is a good networker
• B) he has substantial prior entrepreneurial experience
• C) he has been a college administrator
• D) he has a PhD in management
• E) he has substantial marketing experience

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Definitions:

Binary Thinking

The classification of concepts, beliefs, and entities into two opposing categories, often ignoring the existence of intermediate or alternative categories.

Hegemonic Ideologies

Dominant beliefs and worldviews that maintain the power of the ruling class.

Race

A classification system used to categorize humans into large and distinct populations or groups by anatomical, cultural, ethnic, genetic, geographical, historical, linguistic, religious, or social affiliation.

Sexuality

Refers to the capacity for sexual feelings, a person's sexual orientation or preference, and also encompasses sexual activity and sexual behavior.