Unigo, the Company Profiled in the Opening Feature for Chapter

question 3

Multiple Choice

Unigo, the company profiled in the opening feature for Chapter 9, is an online college guide. One attribute that Unigo's founder, Jordan Goldman, has that has served him well in building Unigo is:

• A) he is a good networker
• B) he has substantial prior entrepreneurial experience
• C) he has been a college administrator
• D) he has a PhD in management
• E) he has substantial marketing experience

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Definitions:

Buildings

Physical structures owned by a business or organization, considered as fixed assets on a balance sheet.

Land

Land refers to a parcel of earth's surface, considered as property, and it's a fundamental resource for various types of real estate and agricultural activities.

Machinery and Equipment

Physical assets used in the production process to manufacture goods or provide services.

Ordinary Maintenance

Routine or regular maintenance work performed to keep equipment, buildings, or machinery in operational condition.