Examlex
Audit documents that record the procedures used by the auditor to gather evidence should be:
Word-of-Mouth Communication
The act of consumers providing information to other consumers about products or services, typically viewed as a trustworthy source of information.
Formal Promotion Channels
Established pathways within an organization for disseminating information about promotions and advancement opportunities, often structured and officially sanctioned.
Negative Word of Mouth
The act of consumers sharing unfavorable opinions or experiences about a product or service with others.
Credibility
The quality of being trusted, convincing or believable.
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