When Hotmail First Started Distributing Free E-Mail Accounts, It Put

question 69

Multiple Choice

When Hotmail first started distributing free e-mail accounts, it put a tagline on every message sent out by Hotmail users that read "Get free e-mail with Hotmail." This technique, which encouraged people to pass along Hotmail's marketing message to others, is called:

• A) echo marketing
• B) duplicate marketing
• C) infectious marketing
• D) repeat marketing
• E) viral marketing

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Definitions:

Moral Hierarchies

The ranking of actions, individuals, or ideas on a scale of moral goodness or ethical superiority.

Ethical Relativism

The belief that morality is not universal and that ethical truths depend on the individuals and groups holding them.

Situational Ethics

A theory suggesting that ethical decisions should be made based on the specific context of a situation rather than fixed laws.

Deontology

An ethical theory that emphasizes duty, rules, and the inherent rightness of actions, irrespective of the consequences.