When Hotmail First Started Distributing Free E-Mail Accounts, It Put

question 69

Multiple Choice

When Hotmail first started distributing free e-mail accounts, it put a tagline on every message sent out by Hotmail users that read "Get free e-mail with Hotmail." This technique, which encouraged people to pass along Hotmail's marketing message to others, is called:

• A) echo marketing
• B) duplicate marketing
• C) infectious marketing
• D) repeat marketing
• E) viral marketing

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Definitions:

Open-Ended Question

A type of question designed to encourage a full, meaningful answer using the subject's own knowledge and/or feelings.

Best Alternative

Refers to the most advantageous option available when negotiating or making decisions, often used in the context of BATNA (Best Alternative to a Negotiated Agreement).

Summarizing Techniques

Methods employed to condense information, capturing the main points or essence of a larger body of content.

Threat

A statement or indication suggesting that harm may be caused, often used as a means to coerce or influence behavior.