The Process of Eliminating Layers of Middlemen, Such as Distributors

question 36

Multiple Choice

The process of eliminating layers of middlemen, such as distributors and retailers, to sell directly to customer is called:

• A) middleman lockout
• B) channel conflict
• C) disintermediation
• D) value chain reduction
• E) dislocation

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Definitions:

Negotiator

A person involved in discussions to reach an agreement or to solve a conflict.

Trust

Trust in someone's or something's reliability, veracity, capability, or robustness.

Coalition Partners

Members of a temporary alliance formed between parties or organizations for achieving shared goals.

Criteria

Standards or principles used to evaluate, judge, or make decisions regarding various options or actions.