What Is the Purpose of Market Segmentation? How Are Market

question 43

Essay

What is the purpose of market segmentation? How are market typically segmented? Can a company segment its market on more than one dimension?

---

Definitions:

Magnetic Resonance Imaging (MRI)

A non-invasive imaging technique that uses a magnetic field and radio waves to create detailed images of the organs and tissues within the body.

Metallic Jewellery

Decorative objects made from metal, often worn for personal adornment, which can interfere with medical equipment or procedures.

Colon-Cleansing Product

A substance or product used to remove waste and toxins from the colon, often used before medical procedures or as a detox method.

Laxatives

Substances that are used to stimulate bowel movements, often to relieve constipation.