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Research in Motion (RIM) is a handheld computer company that focuses specifically on business users that need dependable access to e-mail and the Internet while away from their office. For RIM, this specific type of user within the large business market segment is referred to as its:
Behaviorally Targeted
Advertising or marketing strategies that use individuals' behavior and preferences to tailor messages or offers.
Remarketing
A digital marketing strategy that targets users who have previously interacted with a website or mobile app, aiming to encourage them to return.
Permission Marketing
A marketing strategy where businesses obtain consent from individuals before sending them promotional messages or advertisements.
AIDA Approach
An acronym for Attention, Interest, Desire, and Action, describing a common list of events that may occur when a consumer engages with an advertisement.
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