Research in Motion (RIM) Is a Handheld Computer Company That

question 49

Multiple Choice

Research in Motion (RIM) is a handheld computer company that focuses specifically on business users that need dependable access to e-mail and the Internet while away from their office. For RIM, this specific type of user within the large business market segment is referred to as its:

• A) gap market
• B) task market
• C) position market
• D) hole market
• E) niche market

---

Definitions:

Valuation

The process of determining the present value of an asset, company, or investment.

Too Optimistic

Characterizes a perspective or expectation that is overly positive or hopeful, often without sufficient grounding in reality.

Exact Value

The precise numerical quantity or measurement without any approximation or error.

Same for All

A condition or policy applied equally to every member of a group.