Which of the Following Selections Is Incorrect Regarding a Firm's

question 27

Multiple Choice

Which of the following selections is incorrect regarding a firm's "positioning" strategy?

• A) Position is concerned with how the firm is situated relative to its competitors.
• B) A firm's decision about how to position itself relative to its competitors starts with a product or service idea that is tested and refined through feasibility analysis and marketing research.
• C) Position is concerned with how a firm is situated relative to competitors.
• D) One a firm positions itself in a certain way, it must be able to follow through with a product or service offering that lives up to the image it has created.
• E) After selecting a positioning strategy, the firm's next step is to select a target market.

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Definitions:

Reverse Communication

A communication flow where information moves from the lower levels of a hierarchy to the upper levels, often used to gather feedback or inputs from employees.

Communication Strategy

A plan that outlines how to communicate effectively within an organization or between organizations.

Secrecy And Control

Practices of limiting information access and exerting authority to manage operations or information flow within an organization.

Withhold And Uphold

Refers to the dual act of keeping certain information or actions back while maintaining or defending certain principles or standards.