Which of the Following Selections Is Incorrect Regarding a Firm's

question 27

Multiple Choice

Which of the following selections is incorrect regarding a firm's "positioning" strategy?

• A) Position is concerned with how the firm is situated relative to its competitors.
• B) A firm's decision about how to position itself relative to its competitors starts with a product or service idea that is tested and refined through feasibility analysis and marketing research.
• C) Position is concerned with how a firm is situated relative to competitors.
• D) One a firm positions itself in a certain way, it must be able to follow through with a product or service offering that lives up to the image it has created.
• E) After selecting a positioning strategy, the firm's next step is to select a target market.

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Definitions:

Black Schools

Black schools were educational institutions specifically for African American students, particularly during segregation in the United States, offering a space for learning in a racially divided society.

National Association

A general term for organizations that operate across an entire nation, representing interests in various fields like civil rights, professional standards, or sports.

Colored Women

An outdated term historically used to refer to women of non-white or mixed racial heritage, now considered derogatory and no longer in appropriate use.

Talented Tenth

A term popularized by W.E.B. Du Bois referring to the supposed ten percent of African Americans who could lead the race to greater advancements through higher education and intellectual achievement.