The What Went Wrong Feature in Chapter 11 Focuses on Quaker

question 7

Multiple Choice

The What Went Wrong feature in Chapter 11 focuses on Quaker Oats' botched acquisition of Snapple. What was the major problem that Quaker Oats' experienced during the time it owned Snapple?

• A) poor pricing strategy
• B) poor promotions strategy
• C) focusing on features rather than benefits
• D) poor market segmentation
• E) failing to understand the real meaning of its brand

---

Definitions:

Alternation of Generations

A reproductive cycle of certain plants and algae that involves a regular alternation between two distinct forms: the sexual phase (gametophyte) and the asexual phase (sporophyte).

Liverwort

Bryophyte with a lobed or leafy gametophyte and a sporophyte composed of a stalk and capsule.

Protonema

The initial stage in the life cycle of mosses and some algae, characterized by a thread-like chain of cells.

Gametophyte

The haploid stage in the life cycle of plants and algae that produces gametes, or sex cells, through mitosis.