Examlex
A ________ is an early user of a firm's product who is willing to give a testimonial regarding his or her experience with the product.
Social Contagion
The phenomenon whereby ideas, feelings, and behaviors seem to spread across people like wildfire.
Chameleon Effect
The tendency to mimic unconsciously the nonverbal mannerisms of someone with whom you are interacting.
Mindlessness
A state of reduced cognitive activity where individuals act or respond to stimuli without deliberate thought or awareness, leading to automatic or habitual behaviors.
Social Learning
The capacity to learn from observing others.
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