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Before Kim Green opened her jiffy print store, she processed several large print jobs for local merchants for free, to demonstrate the quality of her service and to solicit feedback. Two of the merchants wrote favorable reviews of Kim's service, and agreed to let Kim post the reviews on her company's Web site. The companies that wrote the favorable reviews are referred to as:
Debt-Equity Ratio
The measure indicating the dual use of debt and equity in the economic structuring of a company’s assets.
Dividend Payout Ratio
The fraction of net income a firm pays to its shareholders in dividends, represented as a percentage.
Profit Margin
A financial metric indicating the percentage of revenue that remains as profit after accounting for costs and expenses.
Retention Ratio
The fraction of net profit not disbursed as dividends, instead held within the company.
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