When Hotmail First Started Distributing Free E-Mail Accounts, It Put

question 69

Multiple Choice

When Hotmail first started distributing free e-mail accounts, it put a tagline on every message sent out by Hotmail users that read "Get free e-mail with Hotmail." This technique, which encouraged people to pass along Hotmail's marketing message to others, is called:

• A) echo marketing
• B) duplicate marketing
• C) infectious marketing
• D) repeat marketing
• E) viral marketing

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Definitions:

Perpetuation

The act of continuing or sustaining something indefinitely or for a prolonged period.

Inequality

Describes the unequal distribution of resources, opportunities, rights, and power among individuals or groups within a society.

Glocalization

The practice of conducting business according to both local and global considerations, incorporating local adaptations into global strategies.