When Hotmail First Started Distributing Free E-Mail Accounts, It Put

question 69

Multiple Choice

When Hotmail first started distributing free e-mail accounts, it put a tagline on every message sent out by Hotmail users that read "Get free e-mail with Hotmail." This technique, which encouraged people to pass along Hotmail's marketing message to others, is called:

• A) echo marketing
• B) duplicate marketing
• C) infectious marketing
• D) repeat marketing
• E) viral marketing

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Definitions:

Non-normative Behavior

refers to actions or behaviors that do not conform to the typical or expected standards or norms of a society or community.

Dispositional Characteristics

Refers to traits, temperaments, or personality attributes that are inherent in an individual.

Dispositional Attribution

The explanation of an individual's behavior as being caused by internal characteristics that reside within the individual, as opposed to situational factors.

Social Desirability

The tendency of respondents to answer questions in a manner that will be viewed favorably by others, often leading to bias in surveys or experiments.