Examlex
A niche market is a place within a market segment that represents a narrow group of customers with similar interests.
Unified View
A cohesive perspective that integrates different aspects or theories into a single, comprehensive understanding.
Face Validity
Assesses whether an instrument appears to look like it measures what it is meant to measure.
Validity
The extent to which a test or instrument measures what it is supposed to measure.
Accuracy
The degree to which a measurement, calculation, or specification conforms to the correct value or a standard.
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