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A Niche Market Is a Place Within a Market Segment

question 67

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A niche market is a place within a market segment that represents a narrow group of customers with similar interests.


Definitions:

Unified View

A cohesive perspective that integrates different aspects or theories into a single, comprehensive understanding.

Face Validity

Assesses whether an instrument appears to look like it measures what it is meant to measure.

Validity

The extent to which a test or instrument measures what it is supposed to measure.

Accuracy

The degree to which a measurement, calculation, or specification conforms to the correct value or a standard.

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