What Is the Purpose of Market Segmentation? How Are Market

question 43

Essay

What is the purpose of market segmentation? How are market typically segmented? Can a company segment its market on more than one dimension?

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Definitions:

Autism

A developmental disorder characterized by difficulties in social interaction and communication, and by restricted or repetitive patterns of thought and behavior.

Vaccinated

The state of having received an inoculation with a vaccine to induce immunity against a specific disease.

Etiology

The study of the causes or origins of diseases or conditions.

Schizophrenia

A complex psychiatric disorder involving chronic or recurrent psychosis, characterized by disturbances in thought, perception, affect, and behavior.