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What Is the Purpose of Market Segmentation? How Are Market

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What is the purpose of market segmentation? How are market typically segmented? Can a company segment its market on more than one dimension?


Definitions:

Room Temperature

The ambient temperature that is considered comfortable for humans, typically around 20-22 degrees Celsius (68-72 degrees Fahrenheit).

Main Effect

In statistics, the direct influence of an independent variable on a dependent variable in an experimental design.

Anxiety

A feeling of worry, nervousness, or unease about something with an uncertain outcome.

Motivation Levels

The intensity of one's drive or desire to undertake specific behaviors or pursue particular outcomes.

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