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A CPA auditing an electric utility wishes to determine whether all customers are being billed. The CPA's best direction of test is from the:
Market Maven
An individual recognized for their knowledge about the marketplace, including where to get products at the best prices, and who influences others with their recommendations.
Opinion Leader
An individual who has the ability to influence public opinions, attitudes, and behaviors due to their expertise, social standing, or other characteristics.
Innovator
A person or organization that introduces new ideas, products, or methods, often driving change and progress within a market or industry.
Self-Designated Method
A technique or approach where individuals select or designate themselves for participation in a process or study.
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