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A substantive test of transactions to test the completeness assertion includes:
Demographic Segmentation
The division of a market into segments based on variables such as age, gender, income, education, and family size to tailor marketing strategies.
Relationship Marketing
A marketing strategy focusing on long-term engagement and customer loyalty, rather than short-term goals or individual sales.
Customer Satisfaction
A measurement of how well a company's products or services meet or exceed the expectations of its customers.
Environmental Factors
External elements that can influence an organization’s operation, such as economic, social, technological, and political conditions.
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