Match Each of the Following Intangible Assets with Its Proper

question 21

Multiple Choice

Match each of the following intangible assets with its proper general category.
-Franchise

• A)Artistic
• B)Goodwill
• C)Customer
• D)Marketing
• E)Technology
• F)Contract

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Definitions:

Power-Influence Approach

A theory in leadership emphasizing the tactical use of power and influence by leaders to direct or change the behavior of followers towards desired outcomes.

Power

Refers to the capacity or ability to direct or influence the behavior of others or the course of events.

Influence Tactics

Strategies or methods used by individuals to persuade or direct others' behaviors and decision-making in a desired manner.

Immediate Outcome

The direct and initial result of an action or event, occurring as a direct consequence of that action or event.