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When auditing contingent liabilities, which of the following procedures would be least effective?
Marketing Plans
Strategic blueprints designed to achieve specific marketing objectives and goals over a set period of time.
Marketing Metrics
Quantitative measures used to evaluate, compare, and track marketing performance or effectiveness.
Bias For Action
A preference or inclination towards making decisions and acting on them quickly, often used in business to foster rapid experimentation and innovation.
Kelly Johnson
An influential American aeronautical engineer known for his role in designing several pivotal Lockheed aircraft and founding the Skunk Works research and development program.
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