Rules of Conduct Are Enforceable

question 15

True/False

Rules of Conduct are enforceable.

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Definitions:

Posttesting Advertising Copy

The evaluation of advertising effectiveness after a campaign has been aired to measure its impact on the intended audience.

Limited-service Advertising Agencies

Agencies that offer selected advertising services without the full suite of marketing and strategy planning.

Full-service Advertising Agencies

Agencies that provide a complete range of advertising-related services, including research, design, branding, digital marketing, and public relations, to clients.

In-house Agencies

An internal division of a company that performs the same functions as external advertising or creative agencies.