According to the Textbook, the Businesses That Have the Potential

question 38

Multiple Choice

According to the textbook, the businesses that have the potential to grow the fastest over a sustained period of time are ones that:

• A) solve a significant problem or have a major impact on their customers' productivity or lives
• B) are cost leaders and are promote themselves aggressively
• C) have a major impact on their customers' lives and sell high quality products
• D) take advantage of environmental trends and are cost leaders
• E) solve a significant problem or sell high quality products

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Definitions:

Peripheral Route Persuasion

A method of persuasion that relies on cues outside of the message content itself, such as the attractiveness or credibility of the source.

Fundamental Attribution Error

The cognitive bias of overemphasizing personal characteristics and underestimating situational factors when explaining others' behaviors.

Cognitive Dissonance

The mental discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time.

Foot-In-The-Door

A persuasion technique where one starts with a small request to gain eventual compliance with larger requests.