The What Went Wrong? Feature in Chapter 13 Focuses on Meetro

question 42

Multiple Choice

The What Went Wrong? feature in Chapter 13 focuses on Meetro, a location-aware instant messaging platform, that was launched on June 1, 2005, but eventually failed. The main lesson conveyed by the feature is that:

• A) businesses don't always scale
• B) it's difficult to achieve market leadership
• C) businesses that don't "plan" for growth are at a significant disadvantage
• D) a business can grow too fast
• E) it's difficult to capture economies of scale

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Definitions:

Axis

A central line around which other things rotate or are symmetrically arranged; in anatomy, it refers to the second cervical vertebra.

Extension

An increase in the angle between bones at a joint or the straightening of a limb.

Straightening Movement

refers to the motion aimed at making something linear or rectifying its alignment.

Adduction

To draw together toward the midline.