The Savvy Entrepreneurial Firm Feature in Chapter 13 Focuses on Timbuk2

question 2

Multiple Choice

The Savvy Entrepreneurial Firm feature in Chapter 13 focuses on Timbuk2, a company that makes urban shoulder bags. The lesson provided by the feature is:

• A) its better to have mostly variable costs rather than fixed costs
• B) its more important to bag the right customer rather than the biggest one
• C) market leadership is the key to a successful growth strategy
• D) its important to have a scalable business model
• E) continually growing profits is very challenging

---

Definitions:

Regression Analysis

A statistical method for estimating the relationships among variables, often to forecast future trends.

Regression Analysis

A statistical process for estimating the relationships among variables, often to determine the effect of one or more independent variables on a dependent variable.

Least Squares Line

A line of best fit determined by minimizing the sum of squares of the differences between observed and predicted values in regression analysis.

Weight

A measure of the heaviness or mass of an object or individual.