The Nurse Is Testing the Hearing of a 78-Year-Old Man

question 40

Multiple Choice

The nurse is testing the hearing of a 78-year-old man and is reminded of the changes in hearing that occur with aging that include which of the following? Select all that apply.

• A)Hearing loss related to aging begins in the mid 40s.
• B)Progression of hearing loss is slow.
• C)The aging person has low-frequency tone loss.
• D)The aging person may find it harder to hear consonants than vowels.
• E)Sounds may be garbled and difficult to localize.
• F)Hearing loss reflects nerve degeneration of the middle ear.

Describe the characteristics of each VALS consumer segment.

Recognize the role of resources and primary motivation in determining consumer behavior within the VALS framework.

Apply knowledge of the VALS framework to identify marketing strategies.

Differentiate between the media preferences of different VALS segments.

---

Definitions:

Mobile Internet

A term describing the access to internet services via mobile devices, such as smartphones and tablets, facilitated through wireless networks.

Advertising Campaign

A series of related advertisements with a unified theme, designed to achieve specific marketing goals.

To Inform

The act of providing relevant knowledge or conveying information to someone.

Nonpersonal Promotional Communication

Advertising or promotional activities that do not involve direct personal communication with consumers, such as TV ads or billboards.