Pam Ryan Owns a Store That Sells Running Shoes and Related

question 30

Multiple Choice

Pam Ryan owns a store that sells running shoes and related products. Pam is currently trying to increase sales through endorsements by famous runners and former Olympic athletics. Pam is pursuing a:

• A) strategic alliance strategy
• B) licensing strategy
• C) market penetration strategy
• D) geographic expansion strategy
• E) improving an existing product or service strategy