University Parent Media, the Company Profiled in the Opening Feature

question 10

Multiple Choice

University Parent Media, the company profiled in the opening feature for Chapter 14, published print guides and provides online resources for the parents of college students. During its early years, University Parent Media relied primary on ________ to increase its sales.

• A) organic growth
• B) acquisitions
• C) franchising
• D) licensing
• E) strategic alliances and joint ventures

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Definitions:

Freudian Psychologists

Psychologists who follow the theories of Sigmund Freud, focusing on how unconscious drives and conflicts shape behavior and personality.

Cortex

The outermost layer of the brain, involved in many complex brain functions, including memory, attention, perceptual awareness, thought, language, and consciousness.

Fetal Alcohol Syndrome

A condition in a child that results from alcohol exposure during the mother's pregnancy, causing brain damage and growth problems.

Enriched Environment

An enriched environment is one that offers increased opportunities for physical, social, and cognitive stimulation, which can enhance learning and development.