Which of the Following Statement Is Not True Regarding New

question 52

Multiple Choice

Which of the following statement is not true regarding new product development?

• A) New product development involves designing, producing, and selling new products as a means of increasing firm revenues and profits.
• B) When developing new products is properly executed, there is tremendous upside potential.
• C) The key to successful new product development strategy is to develop products that aren't simple "me-too" products.
• D) In general, developing new products is a low-risk strategy.
• E) In many fast-paced industries, new product development is a competitive necessity.