If a Business Enhances the Quality of a Product, Makes

question 68

Multiple Choice

If a business enhances the quality of a product, makes it more convenient to use, improves its durability, or makes it more up-to-date, any one of those initiatives fall under the category of ________.

• A) increasing the market penetration of an existing product or service
• B) extending product lines
• C) geographic expansion
• D) licensing
• E) improving an existing product or service

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Definitions:

Conditioned Response

A learned reaction to a previously neutral stimulus that has been repeatedly presented along with an unconditioned stimulus.

B. F. Skinner

An influential American psychologist known for developing the theory of behaviorism and for his research on operant conditioning.

Operant Conditioning

A learning process in which the probability of a behavior is changed by its consequences, such as rewards or punishments.

Stimulus Generalization

The process by which a conditioned response is made in response to stimuli that are similar to the conditioned stimulus but not identical.