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The substance of politics is inevitably bound up in the struggle between:
Search Properties
Characteristics of a product or service that can be easily assessed prior to purchase, such as color, style, or price.
Experience Properties
Characteristics or features of a product or service that contribute to the customer's direct interaction and overall experience.
Credence Properties
Attributes of a product or service that cannot be easily assessed by consumers before or after purchase, often leading to reliance on brand trust or quality signals.
Quality
The degree to which a product or service meets or exceeds customer expectations in terms of reliability, durability, and performance.
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