The What Wrong Feature in Chapter 2 Focuses on Everpix

question 19

Multiple Choice

The What Wrong feature in Chapter 2 focuses on Everpix, a company that enabled users to organize and store photos online in an innovative manner. Regrettably, Everpix failed. According to the feature, Everpix's failure resulted from that fact that it's founders ________.

• A) spent too much time and energy perfecting their service at the expense of building a business
• B) spent too much time and energy raising money at the expense of perfecting their service
• C) spent too much time networking at the expense of building a business
• D) spent too much time marketing their product at the expense of perfecting their service
• E) spent too much time analyzing their market at the expense of networking

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Definitions:

Quantitative

Pertaining to data or research that deals with quantities, numbers, and statistical analysis, rather than interpretations or qualitative judgments.

Associative

Related to or involving the combination or co-occurrence of elements or items within a group or category.

Judgmental

Relating to or involving the use of personal judgment or opinion to make decisions or form conclusions.

Technological Forecasts

Long-term forecasts concerned with the rates of technological progress.