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Guerrilla war can be defined as:
Contribution Margin
The difference between sales revenue and variable costs, indicating how much revenue is contributing to the fixed costs and net profit after covering the variable costs.
Gross Margin
The difference between revenue and cost of goods sold divided by revenue, expressed as a percentage, indicating the percentage of sales revenue that turns into profit.
Shareholder Wealth
The overall value that shareholders gain from their investment in a company, often measured by stock price appreciation and dividends received.
Free Cash Flows
The amount of cash a company generates after accounting for cash outflows to support operations and maintain its capital assets.
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