The Savvy Entrepreneurial Firm Feature in Chapter 3 Focuses on Bill

question 53

Multiple Choice

The Savvy Entrepreneurial Firm feature in Chapter 3 focuses on Bill Gross, and how a company he was leading, Knowledge Adventure, made a 180-degree turn on the positioning of a product. According to the feature, Gross and his team made the change as a result of ________.

• A) observing how customers acted when buying their product
• B) studying industry trends
• C) conducting Internet research
• D) administering a concept test and a buying intentions survey
• E) hiring consultants to provide them advice

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Definitions:

Assembly Party

A political group or gathering organized to debate and make decisions, often within a legislative or parliamentary context.

James Oglethorpe

A British soldier, Member of Parliament, and philanthropist, best known for founding the colony of Georgia in America as a place for debtors and poor individuals.

King George's War

The North American phase (1744-1748) of the War of the Austrian Succession, involving various European powers.

Enlightenment

An intellectual and philosophical movement in 17th and 18th century Europe emphasizing reason, individualism, skepticism of traditional institutions, and the pursuit of knowledge.