The What Went Wrong? Feature in Chapter 3 Focuses on Standout

question 56

Multiple Choice

The What Went Wrong? Feature in Chapter 3 focuses on Standout Jobs. Although the company was acquired by a larger firm in 2010, it was not considered to be a financial success. According to the case, Standout Jobs failed to meet expectations for the following three reasons: ________.

• A) First, the company's timing was bad; second, prior to launch, the company's management team didn't have a strong enough understanding of the HR/recruitment market; and third, the company's leaders found that you can't shove a solution down your customer's throats
• B) First, the company's product had flaws; second, the company's management team didn't have a strong enough understanding of the HR/recruitment market; and third, the company's marketing plan was ineffective
• C) First, the company's management team was inexperienced; second, the company's timing was bad; and third, the company was poorly financed
• D) First, the company's product had flaws; second, the company management team was inexperienced; and third, the company found that you can't shove a solution down your customer's throats
• E) First, the company's feasibility analysis was poor; second, the company's management team didn't have a strong enough understanding of the HR/recruitment market; and third, the company was poorly financed

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Definitions:

Categorization

Categorization is the cognitive process of organizing objects, ideas, or experiences into groups or categories based on shared characteristics or features.

Nature

The physical world and everything in it that is not made by human beings, including plants, animals, and landscapes.

Nurture

The influence of environmental factors on one's physical and psychological development, as opposed to genetic factors.

Skinner

B.F. Skinner, an American psychologist known for his work in behaviorism and the development of the theory of operant conditioning.