LuminAid, the Company Profiled in the Opening Feature of Chapter

question 43

Multiple Choice

LuminAid, the company profiled in the opening feature of Chapter 3, was started to produce solar pillows, which are solar powered devices that are simple and can be easily and affordably shipped to disaster locations. The feature describes how LuminAid sought to validate its business idea. According to the feature ________.

• A) LuminAid was unable to validate its business idea and the idea was dropped
• B) LuminAid's feasibility analysis was incomplete, and the company has struggled ever since it was launched
• C) LuminAid's feasibility analysis was flawed, and the company failed
• D) LuminAid did an exemplary job validating its business idea, and its solar pillow is now available via the company's Web site, Amazon.com, LL Bean and several similar outlets
• E) LuminAid's feasibility analysis was well done, and the company was acquired by Coleman before it could launch its solar pillow as an independent company

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Definitions:

Egocentrism

In developmental psychology, it refers to the inability of children in the preoperational stage to see any point of view other than their own.

Cognitive Flexibility

The mental ability to switch between thinking about two different concepts, or to think about multiple concepts simultaneously.

Transductive Reasoning

A form of reasoning where conclusions are drawn based on specific examples or instances, rather than through abstract logic, prevalent in young children.

Class Inclusion

The principle that one category or class of things can include several subclasses.