Does It Make Sense? Is It Reasonable? Is It Something

question 17

Multiple Choice

Does it make sense? Is it reasonable? Is it something consumers will get excited about? Does it take advantage of an environmental trend, solve a problem, or fill a gap in the marketplace? These are the types of questions asked during the ________ feasibility component of a complete feasibility analysis.

• A) financial
• B) industry/target market
• C) organizational
• D) concept
• E) product/service

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Definitions:

Electronic Billboards

Digital advertising structures that display dynamic or static messages and images, commonly used for marketing in high-traffic areas.

Corporate Tail Spend

The small amount of spend that accounts for a majority of an organization's transactions but a minority of its overall spend, often unmanaged or undermanaged.

Business Supply Spending

Expenditure by businesses on the procurement of goods and services necessary for their operations, including office supplies, machinery, and software.

Core Corporate Functions

Essential activities or operations critical to the management and sustained success of a corporation, such as finance, human resources, and marketing.