Conner Brandshaw Is Investigating the Feasibility of a New Type

question 6

Multiple Choice

Conner Brandshaw is investigating the feasibility of a new type of electronic game targeting middle school and high school-age boys. Which of the following is an example of "gumshoe research" that Conner could conduct to get a sense of the likely demand for his game?

• A) Download electronic games industry reports from the Internet.
• B) Administer a buying intentions survey.
• C) Administer a concept test.
• D) Look at the Web sites of a number of companies that sell electronic games.
• E) Spend several days in electronic games arcades and stores to observe the types of games that attract the interest of middle school age and high school age boys.

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Definitions:

Type A Behavior Pattern

A personality trait characterized by high levels of competitiveness, aggressiveness, impatience, and a constant sense of urgency, often associated with an increased risk of heart disease.

Type B Behavior Pattern

A personality type characterized by relatively relaxed, non-urgent approach to life, in contrast to the more intense, competitive nature of Type A behavior.

External Locus of Control

The belief that outcomes in one's life are due to external forces beyond one's control rather than one's own actions.

General Adaptation Syndrome

A three-stage process that describes the physiological changes the body goes through when under stress: alarm, resistance, and exhaustion.