Which of the Following Statements About Target Markets Is Incorrect

question 5

Multiple Choice

Which of the following statements about target markets is incorrect?

• A) There is a distinct difference between a firm's industry and its target market.
• B) The challenge in identifying an attractive target market is to find a market that's large enough for the proposed business but is yet small enough to avoid attracting larger competitors.
• C) By focusing on a target market, a firm can usually avoid head-to-head competition with industry leaders and can focus on serving a specialized market very well.
• D) A target market is a place within a larger market segment that represents a narrower group of customers with similar needs.
• E) It's generally easier to find good information about a target market than an industry as a whole.

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Definitions:

Great Depression

A severe worldwide economic downturn that took place during the 1930s, leading to high unemployment, deflation, and a significant drop in global trade and investment.

Economic Crises

Periods characterized by severe disruptions in the financial and economic stability of a country or globally, often marked by high unemployment and insolvency among key industries.

Neutrality Acts

A series of laws passed in the 1930s by the United States Congress aimed at keeping the nation out of future conflicts, by limiting its involvement in foreign wars and prohibiting arms sales to belligerents.

Belligerents

Parties engaged in conflict or warfare, whether nations, groups, or individuals, characterized by active hostility.