Which of the Following Statements About Target Markets Is Incorrect

question 5

Multiple Choice

Which of the following statements about target markets is incorrect?

• A) There is a distinct difference between a firm's industry and its target market.
• B) The challenge in identifying an attractive target market is to find a market that's large enough for the proposed business but is yet small enough to avoid attracting larger competitors.
• C) By focusing on a target market, a firm can usually avoid head-to-head competition with industry leaders and can focus on serving a specialized market very well.
• D) A target market is a place within a larger market segment that represents a narrower group of customers with similar needs.
• E) It's generally easier to find good information about a target market than an industry as a whole.

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