The What Went Wrong? Feature in Chapter 3 Focuses on Standout

question 56

Multiple Choice

The What Went Wrong? Feature in Chapter 3 focuses on Standout Jobs. Although the company was acquired by a larger firm in 2010, it was not considered to be a financial success. According to the case, Standout Jobs failed to meet expectations for the following three reasons: ________.

• A) First, the company's timing was bad; second, prior to launch, the company's management team didn't have a strong enough understanding of the HR/recruitment market; and third, the company's leaders found that you can't shove a solution down your customer's throats
• B) First, the company's product had flaws; second, the company's management team didn't have a strong enough understanding of the HR/recruitment market; and third, the company's marketing plan was ineffective
• C) First, the company's management team was inexperienced; second, the company's timing was bad; and third, the company was poorly financed
• D) First, the company's product had flaws; second, the company management team was inexperienced; and third, the company found that you can't shove a solution down your customer's throats
• E) First, the company's feasibility analysis was poor; second, the company's management team didn't have a strong enough understanding of the HR/recruitment market; and third, the company was poorly financed

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Definitions:

National Markets

The commercial markets within a specific country, focusing on the dynamics and interactions of buying and selling within that nation's borders.

Cultural Characteristics

The unique traits, behaviors, beliefs, values, and norms that define and distinguish one culture from another.

Differentiated Marketing

A marketing strategy where a company targets several market segments with specific products or campaigns tailored to each segment.

Global Company

A business entity that operates in multiple countries across the world, often having a centralized headquarters but local offices and factories.