You Own a Local Sub Shop in a College Town

question 107

Essay

You own a local sub shop in a college town. You primarily serve two groups of people: local residents (both students and other local residents) and visitors to your town. Devise a price discrimination strategy that will increase your revenues compared to a single-pricing strategy.

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Definitions:

Behaviour Therapy

A type of psychotherapy that focuses on changing unwanted behaviors through various techniques, such as conditioning.

Insight Therapy

A psychological treatment aimed at increasing a person’s awareness of underlying motives and defenses.

Relaxation Methods

Techniques designed to reduce tension and stress, promoting a state of calmness and tranquility.

Aversion Therapy

A behavioral treatment method that uses unpleasant stimuli to reduce or eliminate undesirable behaviors.