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Figure 8.9
-Consider Figure 8.9. If David's payoff in the bottom rectangle were 40 instead of 70, the outcome of the game would be that
Brand Loyalty
The tendency of consumers to continuously purchase one brand's products over competing brands due to perceived satisfaction and quality.
Economic Efficiency
A condition where resources are allocated in a way that maximizes the net benefit to society, meaning no one can be made better off without making someone else worse off.
Economies of Scale
Cost benefits acquired by businesses due to the size of their operations, which causes a decrease in the cost per output unit as the operation's scale increases.
Brand Loyalty
The tendency of consumers to continuously purchase one brand's products over those of competitors.
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