Public Broadcasting, in Its Fund Drives, Often Appeals to Viewers

question 349

Multiple Choice

Public Broadcasting, in its fund drives, often appeals to viewers by saying, "without you, there will be no Big Bird." This is likely to ________ the free-rider problem and lead to a ________ level of contribution to the public good.

• A) increase; smaller
• B) increase; larger
• C) reduce; smaller
• D) reduce; larger

---

Definitions:

Conditioned Response

A learned response to a previously neutral stimulus after it has been repeatedly paired with an unconditioned stimulus.

Seligman

A psychologist known for his work on learned helplessness, positive psychology, and well-being.

Stimulus Discrimination

The process by which animals or humans learn to differentiate between two similar stimuli and respond appropriately to each.

Vanilla Pudding

A sweet dessert made from milk, sugar, vanilla extract, and a thickening agent, often served chilled or at room temperature.