If a Typical Consumer Is Willing to Pay $3,000 for a Plum

question 105

True/False

If a typical consumer is willing to pay $3,000 for a plum and $1,000 for a lemon, and there is a 50% chance of getting a lemon, the typical consumer is willing to pay $2,000 for a used car.

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Definitions:

Closing Technique

A sales strategy or method employed to persuade a customer to make a purchase or commit to an action, effectively finalizing the deal.

Prospect Order

The action of a potential buyer indicating their intention to purchase a product or service, often considered a critical step in the sales process.

T-account Close

A selling technique where the pros and cons related to a sale are listed in a T-account format to help a customer make a decision.

Successful Sales Calls

Sales visits that achieve their objectives, such as making a sale, securing leads, or strengthening customer relationships.