Public Broadcasting, in Its Fund Drives, Often Appeals to Viewers

question 349

Multiple Choice

Public Broadcasting, in its fund drives, often appeals to viewers by saying, "without you, there will be no Big Bird." This is likely to ________ the free-rider problem and lead to a ________ level of contribution to the public good.

• A) increase; smaller
• B) increase; larger
• C) reduce; smaller
• D) reduce; larger

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Definitions:

Cognitive Psychologists

Professionals who study mental processes such as perception, memory, thought, and problem solving.

Positive Reinforcers

Stimuli that, when introduced after a behavior, increase the likelihood of that behavior being repeated.

Negative Reinforcers

Stimuli that, when removed after a response, increase the probability of that response occurring in the future.

Behavioral Psychologists

Professionals who study and analyze how human behavior is learned and influenced by the environment.