A Rancher Raises Sheep

question 73

Multiple Choice

A rancher raises sheep. Once a year he shears them and sells the raw wool to a processor who cleans it and spins it into yarn. The yarn is then sold to a knitting mill, which produces and sells sweaters. In calculating GDP we would count

• A) the raw wool, the yarn and the sweaters.
• B) only the yarn and the sweaters.
• C) only the sweaters.
• D) only the raw wool and the yarn.

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Definitions:

Semantics

The branch of linguistics concerned with the meaning of words, phrases, and sentences, and how interpretation can vary based on context.

Media Richness

The theory that communication media vary in their ability to convey information accurately and effectively, influenced by immediacy, feedback potential, and personal focus.

Lengel-Daft Contingency Model

A theoretical framework proposing that the effectiveness of communication processes within organizations depends on the complexity and uncertainty of tasks being performed.

Media Selection

The process of choosing the most effective media channels to communicate a message to a target audience.