Her Campus Media, the Focus of the Opening Feature of Chapter

question 64

Multiple Choice

Her Campus Media, the focus of the opening feature of Chapter 4, features a vibrant online magazine, with feature articles targeted toward all aspects of college life and survival. According to the feature, Her Campus's business model focuses on connecting companies with college females. The key to making this work is ________.

• A) the strength of Her Campus Media's management team
• B) the strength of Her Campus Media's brand
• C) the quality of the online content that Her Campus Media produces
• D) the functionality and vibrancy of the company's Web site
• E) Her Campus's unparalleled access to college females

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Definitions:

Linguistic Relativity

A theory suggesting that the structure of a language affects its speakers' world view or cognition.

Semantics

The study of meaning in language, including how words and sentences communicate meaning.

Phonology

The study of the sound systems of languages, including the rules for their combination and usage.

Semantics

The study of meaning in language, focusing on the relation between signifiers, like words and phrases, and what they stand for in reality.