Suppose Consumer Tastes and Preferences Shift from Tacos to Pizzas

question 130

Multiple Choice

Suppose consumer tastes and preferences shift from tacos to pizzas. In the short run, these changing tastes will result in pizza restaurants ________ pizza prices and taco restaurants ________ taco prices.

• A) increasing; decreasing
• B) decreasing; increasing
• C) decreasing; decreasing
• D) increasing; increasing

Recognize the role of subjective norms, behavioral intention, and perceived behavioral control in shaping behavior according to the theory of planned behavior.

Understand effort justification and other dissonance-reducing strategies.

Differentiate between the theory of reasoned action and the theory of planned behavior.

Explain the scientific process involved in social psychological research.

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Definitions:

Different Versions

Variations or alternative forms of something, often implying modifications or updates.

Independent Variable

In an experiment, the variable that is manipulated or changed to observe its effect on the dependent variable.

Dependent Variable

In an experiment, the variable that is being tested and measured, often to see if it is affected by changes in another variable (the independent variable).

Correlated

When two or more variables are related in some way, indicating that changes in one variable are associated with changes in another.